Samsung leans on AI in new Galaxy watches
2026-07-26
Samsung’s latest watches send a blunt message: health data is now the main product, hardware only the gateway. The Galaxy Watch Ultra2 and Watch9 arrive as AI-driven health and fitness devices, not just accessories, folding biometric monitoring and algorithmic coaching into a single wrist computer tied tightly to Samsung’s wider ecosystem.
At the center is a bet that AI insights, not step counts, will keep users locked in. The watches use sensor fusion and machine learning to interpret heart rate variability, sleep architecture and exercise intensity, turning raw photoplethysmography and accelerometer signals into personalized guidance on recovery, training load and stress. For sport, the Ultra2 targets endurance users with extended tracking profiles, while Watch9 focuses on everyday health, both feeding data into Samsung Health as a unified analytics hub.
More revealing for strategy is the push underwater. By partnering with Mares, Samsung positions the Ultra2 as a wrist node for recreational diving, adding depth and dive profile tracking that inch into territory once reserved for specialist computers. That niche move broadens the addressable market and reinforces a closed-loop of devices, services and cloud analytics. For investors, the launch is less about unit volume than about whether AI health features can thicken Samsung’s moat in wearables and shore up its consumer electronics story.
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